From the heart of the forest to the global stage.
Driven by a commitment to integrity and innovation,
our founders and scientists work together to cultivate
the world’s most precious resource
and share its true essence with the world.
Dr.Tran Thi Sen
COO & International Director of Lux Agarwood (Asia)
A PhD in Forestry Genetics and the lead scientist behind our 100% resin technology. Dr. Sen has spent decades perfecting the biotechnology used to maximize fragrance density and genetic superiority in the Hai Ky Nam lineage.
An LLB graduate and the strategist behind Malaysia’s most iconic high-traffic festivals. Nadiyah leverages her expertise in branding and consumer engagement to establish Lux Agarwood as a global leader in luxury commodities.
Nadiyah Shahab
Managing Director & Strategic Branding
Ben Ali
Chief Executive Officer & Operations
The operational force behind the Absolut brand. Ben specializes in complex logistics and market execution, scaling creative concepts into commercial successes across the Southeast Asian agricultural sector.
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